Expanded inventory: This default setting displays ads alongside content that adheres to Meta’s Community Standards and meets monetization eligibility criteria.Meta has collaborated with industry partners, such as the Global Alliance for Responsible Media (GARM), to create controls that align with GARM’s Suitability Framework, which categorizes content as high, medium, or low risk.Īdvertisers now have three options to control the types of monetizable content that can appear above and below their ads: The models then assign eligible content a suitability category. If the content does not comply, ads will not appear above or below it. The AI system classifies content, including text, video, and images, within Facebook and Instagram Feeds to determine if it complies with monetization policies. This system complements existing technology that identifies content that violates or potentially violates Meta’s Community Standards and Guidelines. Meta has also developed a multi-stage AI review system to classify content for advertisers, ensuring brand suitability controls are implemented. Associating with inappropriate or controversial content can harm a brand’s reputation and, in some cases, lead to public backlash or loss of consumer trust.Īdditionally, by placing ads in suitable contexts, advertisers can better connect with their target audience, increasing the likelihood of successful engagement, higher click-through rates, and improved conversion rates.ĪI-powered solutions. Ensuring that ads appear next to suitable content helps maintain a positive brand image. In partnership with Zefr, the third-party verification solution for Facebook Feed is also available, with more Meta Business Partners set to join in the coming months. Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets.
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